Director reached a decision that the EME specification should move to W3C Recommendation. The Encrypted Media Extensions specification remains a better alternative for users than other platforms, including for reasons of security, privacy, and accessibility, by taking advantage of the Web platform. While additional work in some areas may be beneficial for the future of the Web Platform, it remains appropriate for the W3C to make the EME specification a W3C Recommendation. Formal publication of the W3C Recommendation will happen at a later date.

https://lists.w3.org/Archives/Public/public-html-media/2017Jul/0000.html

And first place where it will start to be used will be youtube. I am pretty sure that soon all video content will be non downloadable and encrypted.
But also advertisements will some become core part of DRM protected bundle, so you will be forced to watch them full, 100% of the time.