Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.

Chrome’s ad blocker won’t block all ads from the web. Instead, it’ll only block ads on pages that are determined to have too many annoying or intrusive advertisements, like videos that autoplay with sound or interstitials that take up the entire screen.

Unacceptable ads are being determined by a group called the Coalition for Better Ads, which includes Google, Facebook, News Corp, and The Washington Post as members.

Do not worry, it is only first step. As it will wipe out all competitive income.

Next original step will be lower the bar and charging money for so called page certification. :-)