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Hasselblad X1D mirrorless camera
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    • 50mp sensor, 14 stops DR
    • 3" 920k LCD multi-touch display
    • 1080p25,1080p30
    • 60 minutes to 1/2000th sec shutter
    • dual SD cards
    • USB 3.0
    • standard 2.3mp OLED EVF
    • mike input, headphone output
    • GPS
    • 150 x 98 x 71 mm
    • 725g
    • $8995, 7900 EUR price, preorder at http://www.adorama.com/hsx1d50c.html

    http://www.hasselblad.com/x1d

    PR

    Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

    Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

    Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colors.

    Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

    A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronization up to 1/2000th second.

    Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

    The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

    The Hasselblad X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP Prices stated are exclusive of VAT

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  • HASSELBLAD FIRMWARE UPDATE 1.21 FOR X1D AND H6D

    Hasselblad's 1.21 Firmware Update demonstrates their commitment to technological innovation with new features for the X1D and H6D 

    With the 1.21 Firmware Update, Hasselblad conveys their dedication to continuously develop and enhance its world-renowned camera systems. This most recent firmware update for the X1D and H6D adds to the photographer's ease in not only capturing one's shot, but their options for creativity as well.

    Hasselblad is pleased to announce new updates for both the X1D and H6D including a White Balance Tool, allowing the photographer to set the colour temperature and tint directly on a photograph when shooting. These values can then be applied to all following images until the setting is turned off. 

    New features specific to the X1D include an Interval Timer and Exposure Bracketing. Using the Interval Timer, photographers can further their creativity with time-lapse shots. Exposure Bracketing gives users options in their exploration of varied exposure settings, capturing up to 9 frames with customisable sequences of bracketing exposures.

    A highlight particular to the H6D allows for the user to create seven customisable profiles. By accessing the General Settings Menu on the main display, the user can easily navigate to the Profiles Menu and save the current camera settings to one of the seven profiles. With these preset settings customised by the user, the photographer has the tools to swiftly change camera settings without losing time, and ultimately, their shot.

    Firmware updates are available from the "My Hasselblad > Downloads" section online at Hasselblad.com. Users can update their firmware simply by downloading the ".cim" file to an SD card and selecting Firmware Update from the Service Menu on their camera.

    X1D and H6D: v1.21.0 

    White balance tool Audio notifications Tethered image import Reset all settings: Option to disable reset of profiles Power Off symbol while shutting down Improved feedback to user when missing card in backup mode Browse Zoom: Long-hold to zoom in to 100% or out to full image (X1D: Hold the AF-D/AE-L button; H6D: Hold the True Focus button) 

    X1D: v1.21.0 

    Interval timer Exposure bracketing New setting: Shutter speed limit for Auto ISO, P- and Full Auto Mode Custom Button for Crop Modes - Replace "Crop Mode Cycle" with "Crop Mode Next" and "Crop Mode Previous"  Zoom into coordinates of the focus point for the image just taken Browse images and pan when zoomed-in in EVF with swipe on touch-pad area on display Start live view automatically in EVF after browsing on rear LCD X1D - Audio playback through camera speaker during video playback Auto focus support for all HC/HCD Lenses (except HC120 Macro) when using the XH Lens Adapter 

    H6D: v1.21.0 Profiles HDMI - Pan in zoomed-in with touch-pad area on display 

    New Lens Firmware HC-HCD 19.0.3 and XCD 0.5.20: 

    Hasselblad is also pleased to announce new firmware for XCD, HC & HCD lenses including autofocus support for the following Hasselblad H System lenses when used on the X1D camera with an XH adapter: HCD24, HC150, HC150N, HC210, HC300, HCD35-90 and HC50-110. For further details, please see release notes at https://www.hasselblad.com/support/

  • X1D firmware v1.20.0

    • Instant preview and image browsing in EVF
    • Selectable crop modes
    • Back-up to secondary card
    • Added EXIF tag: Lens Model
    • Spirit level overlay: More info added (Exposure time, Aperture value, ISO)
    • Touchpad: Pan in zoomed-in EVF live view
    • Touchpad; Move focus point with HDMI attached screen
    • Contrast auto focus with XH adapter now works now with following lenses:
      • HCD 4/28mm
      • HC 3,5/35mm
      • HC 3,5/50 mm
      • HC 3,5/50 mm II
      • HC 2,8/80 mm
      • HC 2,2/100mm

    https://www.hasselblad.com/x1d/firmware/

  • X1D Firmware Update

    • Touch-pad selection of AF point
    • New setting: Live view in EVF only
    • Custom buttons
    • New setting: Max aperture (Lens bokeh)
    • Create new folder
    • Toggle overlay in Video Live View with display button
  • New price drop

    The H6D-50c is the latest generation of our integrated digital medium format camera system and has been painstakingly redesigned from the ground up to incorporate the very latest technologies. The tried and tested 50MP sensor has been further developed with an increased ISO range and performance in data throughput. With close to 14 stops of dynamic range, subtle details are rendered beautifully in crisp, breathtaking detail.

    The Hasselblad H6D-50c is available at €11 900 ($14,995 ).

    Will change soon at https://www.amazon.com/Hasselblad-H6D-50c-Medium-Format-Camera/dp/B01F1AZPOE

  • Hasselblad field kit

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    Includes X1D-50c and 3 XCD lenses (30mm, 45mm and 90mm) in robust case and complete with dust blower, cleaning cloth and lens pen. Also included - 2 camera batteries, a shoulder and wrist strap and USB cable.

    http://www.hasselblad.com/x-system/x1d-field-kit

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  • Hasselblad X1D Firmware Update 1.17.2

    Firmware release 1.17.2 for the Hasselblad X1D-50c adds two important features that extend the shooting envelope of the camera: resizable autofocus points, and an electronic shutter function.

    By popular demand, three sizes may now be selected offering 35, 63 or 117 points by holding down the AF/MF button and pressing the display [] button to cycle through them. The focus point may be reset to center easily by pressing the X button.

    The electronic shutter allows for shutter speeds up to 1/10,000s and is silent, allowing use of the X1D-50c under conditions that require absolute discretion or completely zero vibration. It allows the production of images with extremely high quality in situations that might have previously been challenging – both when silence is needed such as during live performances, or when working handheld in extremely low light conditions. Furthermore, this opens up the possibility to produce adapters for an extended range of lenses beyond the already wide range of native Hasselblad XCD and HC offerings should you have an extremely specific requirement.

    User Guide version 1.6 for X1D contains further information for these new functions.

    Please note that the electronic shutter has some limitations due to the nature of the current generation of medium format sensors: rolling shutter effects may be present during camera or subject motion; sensor read time is 300ms. Furthermore, under phased light sources (fluorescent, LED) some striping may occur at higher shutter speeds as these sources are not truly continuous.

    http://www.hasselblad.com/support/manuals/medium-format-firmware

  • Firmware update

    Adds a visual overexposure warning, an overlay for the spot metering area, a grid overlay and a clickable White Balance icon in Video Live View and recording; and fixes few bugs.

    http://www.hasselblad.com/support/manuals/medium-format-firmware

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