PARK RIDGE, N.J., Dec. 11, 2013 — Sony’s newest USB flash drive is a “2-in-1” device, with dual micro USB and USB 2.0 connectors for fast and easy back-up, sharing and storing of personal content. The new drive fits most Android* smartphones and tablets so mobile consumers can transfer and view photos and videos without using cables or Wi-Fi access.

According to industry research, photo-taking is the third most common use for a smartphone, with viewing and sharing not far behind. Tablets are also finding similar use, increasing the need for multi-function devices.

Consumers want to let a friend see the photo they just took or share a video easily with as few steps as possible,” said Viviano Cantu, director of consumer media marketing, Sony Electronics. “These new drives combine convenience, peace of mind and performance and are perfect for mobile multi-tasking.”

The compact devices are available in capacities of 8, 16 and 32 GB, and in a choice of 3 different cap colors. They join Sony’s existing line of storage and transfer options for home and mobile use, giving consumers more flexibility in how they manage personal data.

The new drives are compatible with Android* devices, version 4.0.3 to 4.3** and offer the USB On-the-Go (OTG) function, which allows portable devices like smartphones to act as a “host” when connected to other USB peripherals.