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Wedding Expo's and how they help with your wedding business
  • I just finished my last for the year and I'll be doing the rounds again next year. We have 6-8 major expos in out area and maybe 10 smaller ones. The biggest will have 60 - 100 exhibitors and the smaller ones usually have 10-20.

    I started doing expo's about 5 years ago and gave up after my first 4 - the response was abysmal and so I gave up. Last year I tried again and had a different result - the difference, a big stand (2.4mx2.3m), a big TV (55") and an amp & speakers to suit. The problem for me was getting lost in the crowd. Only 3 out of 10 weddings here have video so it's not something brides are looking for unless I hit them in the face with it - and I do.

    I don't take orders on the day, I believe it's about exposure and I've certainly seen couples come to multiple expo's and their interest increases over time. I booked 5 weddings the day after 1 expo, don't usually do that well but I can certainly see the website traffic & the enquires peak after an expo.

    I'll do most expo's in the area next year and after that I might sit back and be a bit more strategic in which ones I attend.

    the field is certainly evolving, at the last expo I had a pole dancing exhibition right next to me and an intimate apparel & sex toy stand a bit further up. I was pretty funny to be talking to the brides and watching the guys trying not to look at the dancers next door.