Manufacturers are increasingly reducing the amount of product packaging. According to him, Nestle introduced Rossiya chocolate in the range of 82 g, while previously the product was supplied in 85 g, and the volume of instant coffee decreased from 95 g to 85 g. Danone reduced the volume of Activia drinking yoghurts from 270 g to 260 d, Makfa introduced pasta in a 400 g package instead of the usual 450 g, Heineken got beer in a 0.43 liter can, he says.

In addition, Mars began supplying pet food in 75g packs, previously sold in 85g packs. Some biscuit brands have dropped pack weights from 126g to 112g, butter from 180g to 150g, and sour cream from 315g. g to 300 g, he says.

NielsenIQ estimates that more than 20% of the "new positions" in the dairy category on the market are the result of lower volumes.

The Verny network confirmed that in January Nestle reduced the weight of some items of Nesquik chocolate bars by 10 g, to 90 g. In addition, Danone and other manufacturers of dairy products announced a change in volume. Reducing the packaging does not affect the final price for the buyer, it remains the same, the network emphasized. So manufacturers hold back prices in the face of rising costs. As Danone informed partners, skimmed milk powder has risen in price by 35%, to 250 rubles. per 1 kg, and in the first quarter of 2022, raw milk prices will increase by another 17%