Broadcasters will now have to "put an end to male sissies and other abnormal aesthetics," the agency overseeing Chinese television said. Channels are now required to avoid promoting "vulgar Internet celebrities" and worshiping wealth and fame. Instead, portrayal of "excellent Chinese traditional culture, revolutionary culture and advanced culture of socialism" will be encouraged.

Earlier it was reported that the country's authorities are afraid that the appearance of Chinese pop stars, which they have adopted from South Korean and Japanese performers and actors, cannot induce Chinese young people to be more courageous.

Traditional family, traditional values.