The European Environment Bureau (EEB) said: "Power doesn't always equal performance, though the misconception has become widespread. Some efficient models maintained high standards of dust pick-up while using significantly less energy - due to design innovation."

Well, yes, but it is not the case in 95% of all real vacuum cleaners.

Real innovations are very rare and usual improvement is in the range of 1-4%.

The EU's own website says: "With more efficient vacuum cleaners, Europe as a whole can save up to 20 TWh of electricity per year by 2020. "This is equivalent to the annual household electricity consumption of Belgium. "It also means over 6 million tonnes of CO2 will not be emitted - about the annual emissions of eight medium-sized power plants."

Same guys are promoting crypto scam now 24/7. May be they used this limits to free energy for this shite?

Also idiots never actually provided calculations on how more energy will be consumed by making new "more energy friendly" cleaners.

Another very real reason - big copper shortages and price inflation, as we constantly have periods of fast rise of all metals prices. By limiting engine power you reduce amount of copper it needs.

And the UK Climate Change Committee says that since 2008 electricity demand is down 17% (despite all our gadgets) and gas demand is 23% lower, thanks to tougher standards on energy efficiency in homes and appliances. This, it says, has helped keep bills down.

Actually nope, they are lower because of constantly rising prices that people have hard time to pay.

And always remember - ANY saving measure promoted by capitalist is made to hike the price of energy to make you pay MORE, not less.