Nikon’s financial situation has spiraled considerably over the past year. According to Toyo Keizai, Nikon’s operating loss for the April to September period of 2020 fell to a deficit of 46.6 billion yen (~$449 million), which is in stark contrast to the 17.5 billion yen (~$168 million) surplus the company reported in the same period of 2019. For the fiscal year ending in March of 2021, Nikon is expected to post a colossal 75 billion yen (~$720 million) loss compared to a surplus of 6.7 billion yen (~$65 million) in the previous fiscal year.

Nikon’s video division specifically is expected to end this upcoming fiscal year operating at a deficit of 45 billion yen (~$433 million), which adds to the previous deficit of 17.1 billion yen (~$164 million) from March of 2020.

Ikegami, in an interview with Toyo Keizai, says that Nikon’s poor showing can be directly tied to its slow transition to mirrorless. While Sony has experienced nothing but huge growth, Nikon was too late to the game.

Nikon says that its latest round of restructuring, including moving camera production out of Japan, is expected to reduce operating costs by 59% for the fiscal year ending in March of 2022.

Sony situation is also quite bad, they just totally hide all data now.

“The size of the full-frame mirrorless market, which is mainly purchased by professionals and high amateurs, is gradually increasing,” Ikegami says, despite the camera market overall shrinking. “At Nikon, the products that make up the core of the business are expanding faster than the market growth pace. I am concerned about the number of units, but I have switched to a policy of firmly appealing to the core business that understands the value of high value-added models.”

It will be really big wild tragedy as they realize how tiny FF market really is now.

As we see level of new managers constantly going down we also see all firms do nothing except copy errors made by everyone.