Hi Steve, we have reached a tipping point in ray tracing (RT) implementation, and it has received widespread support from leading developers, game engines, APIs, consoles and GPUs. As you know NVIDIA has long been involved in RT. Technology is important for the future of the gaming industry, but it is also part of our dedicated R&D effort to revolutionize video games and create the best possible environment.

This philosophy is also reflected in the development of technologies such as DLSS, Reflex and streaming – all of which create tremendous value for customers purchasing graphics cards. They don’t get accelerators (GPs) for free, they work hard to make money, and they stay with their GPs for several years.

Despite all this progress, your GPU reviews and recommendations still focus solely on rasterization performance, and you pretty much leave out all the other technologies we offer players. It’s clear from your community’s comments that you don’t see things the way we, the players and the rest of the industry. Founders Graphics Cards Edition and other NVIDIA products distributed only to the media that recognize the changes in the gaming sector and understand the value of features that are important to players and everyone who buys GPUs today. Be it games, content creation, studio work and broadcasting.

Hardware Unboxed may continue to cooperate with our partners to receive video cards for testing. Of course, you will still have access to preview drivers and press material – that will not change. We are ready to return to this issue in the future if your editorial policy changes.

For now Nvidia backtracked (due to very bad PR from some big sites), but reality I know fully matches the text above

We just received an email from Nvidia apologizing for the previous email & they've now walked everything back. This thing has been a roller coaster ride over the past few days. I’d like to thank everyone who supported us, obviously a huge thank you to @linusgsebastian

PR guys just made error being too open too fast and attacking resource with too good connections (and big sites and channels helped a lot here). Always remember that bureaucrat fear the publicity and responsibility the most.

Camera companies behave 100% same way, but usually keep it all vanilla and nice in public space. But, of course, if you'll be critical and will try to state unpleasant things you will never see any early samples and in this industry it means that you are out of the game.