Datacolor, a global leader in colour management solutions, announces the launch of ColorReader EZ, the latest addition to the company’s ColorReader family of products that includes ColorReader and ColorReader Pro. The recommended retail price is £65 including VAT.

The affordable new device incorporates the company’s advanced color technology in an easy-to-use tool that simplifies the often challenging and time-consuming process of color matching and color coordination both in the paint color selection and digital workflow processes used by photographers and digital designers.

The portable, Bluetooth® connected ColorReader EZ device works in conjunction with the ColorReader mobile app (available for both iPhone and Android). The ColorReader app displays the exact measurement data in CIELAB, Hex and RGB as well as the three closest paint color matches from the most popular paint brands. In addition to the RAL and NCS colour standards, the app includes color fan decks from Farrow & Ball, Sikkens and also the colour set of Savage Universal who specialize in photography backgrounds, which makes ColorReader EZ especially interesting for portrait and studio photographers. In total, up to 20,000 colors are available for convenient access.

Along with their matched colors, users can build and organize colour palettes by project as well as create signature colour palettes that they can quickly share with anyone. The greater level of color confidence afforded by ColorReader EZ saves users time and money on reworks due to colour error. ColorReader EZ is a must-have tool for anyone whose work or lifestyle includes colour decisions.

“The color selection process can be a challenge for all of us, since so many factors can affect how we view colour. We wanted to bring a level of ease and color-confidence to consumers with an affordable product that they would use whenever they needed to make a decision about colour. ColorReader EZ takes the guesswork out of selecting and coordinating colours. It lets you capture colour inspiration where you find it, with an accuracy you can’t get from a smartphone image. It’s easy to then bring that colour inspiration into your own work.” said Stefan Zrenner, Director of Sales & Marketing, Consumer Solutions, for Datacolor.

To learn more about ColorReader EZ, visit ColorReader.Datacolor.com