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The Associated Press as Sony PR failure
  • Vitaliy_KiselevVitaliy_Kiselev

    Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.

    https://www.ap.org/press-releases/2020/ap-to-equip-all-visual-journalists-globally-with-sony-imaging-products

  • 3 Replies sorted by
  • endotoxicendotoxic

    Disgustingly a reality.

  • Vitaliy_KiselevVitaliy_Kiselev

    Issue is that almost no sites understood that this is big failure.

    As agreement had been done quite long time ago and must be big info event during Olympics.

    AP has serious financial issues and Sony will provide lot of free gear and special support.

  • endotoxicendotoxic

    In the free gear and special support is the Money they need to make publicity. This will be majorly important next year at purchasing new equipment. New heights are being reached with this ring of trust between press and Sony. Big capitals under the table.

    Personally i see it as retrograde. I don’t like when mass comunicación has to be involved In a brand, less with press that supposedly handles the “truth”

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