The fact is that Apple, taking advantage of its monopoly position, requires all application developers in the AppStore to transfer 30% of the turnover from the sale of any digital services to it. Digital services are, for example, fees for the applications themselves or premium features in them. In return, Apple gives developers nothing more than allowing their applications to be available to iPhone users.
Application developers spend significant resources on the creation, maintenance and promotion of their projects. They compete fiercely with each other and carry enormous risks. Apple does not invest almost any funds in creating third-party applications on its platform and does not risk anything, but it is guaranteed to receive 30% of their turnover.
If we talk about pre-installation, on the place of nation-states, I would try to oblige Apple to at least pre-install my own - alternative - application stores that would allow local developers not to send 30% of their turnover to California. This would be a more effective measure to support local IT than the digital tax discussed in a number of EU countries. Before attempting to impose a 3% digital tax on corporations, states should first stop paying the 30% digital tax to Apple.
As for the program maximum for both Eastern European and other regulators, it should consist in legally obliging Apple to allow users to install applications not only through the AppStore. Users should have the right to freely run applications on their smartphones - just like they can install any programs on their computers today.
For many startups, such a change will have a more positive effect than any tax breaks. .
https://te.legra.ph/Kak-Apple-unichtozhaet-startapy-po-vsemu-miru--i-kak-ehto-mozhno-ostanovit-07-09
Expect both proposals to become new laws within next year in some EU countries and outside. China will make even more draconian law.
In case if it'll spread wider - Apple smartphone business won't survive.
Timing of attack is also good, as Apple is becoming weaker and will ahve 2 years weak period also in the notebooks department as they will need to perform coordinated attack on developers on this sector also and get their 30-50%.
Also Apple management seriously discuss rising percentage from 30 to 35% and even 50% to increase profits.
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