“Focused on IFA’s core functions, the IFA 2020 Special Edition supports brands, manufacturers, media and retailers to connect and celebrate innovation across consumer electronics and home appliances,” IFA organizers announced.
The invite-only event will put strict limits on the number of attendees and focus on IFA’s four global core functions, which include: an innovation showcase for brands; a platform for cutting-edge technologies; a sourcing event for OEMs and ODMs; and a marketplace where retailers and brands can come together, IFA said.
“IFA 2020 will be the first opportunity for the consumer electronics and home appliances industries to present new products and services directly to media and – by extension – to consumers and trade,”
2020 IFA will not be open to the general public. Instead, the event will allow in a total of 5,000 people. Only 800 invited journalists from 50 countries will be allowed to attend the event in person. Exhibitor presentations will take place from just two event stages.
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