The survey period is August 29-30, 2019. The research method is Internet research. The total number of samples is 1,000 in this survey (prior survey / 24,000). In this survey, since the figures are rounded to the first decimal place, the total figure may not be 100% even if it is added.
First of all, when examining “Ownership rate of action camera”, it was found that the ownership rate is 7%, and there are still few people using it. On the other hand, the purchaser's (action camera's overall satisfaction) satisfaction is high at 73%, and it is speculated that there are many attractions that can be understood after use.
Next, when examining “Opportunity to purchase an action camera”, the first place was 30% of “I wanted to shoot at the time of travel”, followed by 19% of “I wanted to record everyday”, “Friends / acquaintances” It was followed by 16%.
In addition, most of the shot images were sent on SNS, and only 17% did not share at all.
When examining the “subjects being photographed first” by action camera users, the most common were “Landscape” (31%), followed by “Pets, Friends, and Family” (26%), “FPV (First Person View) Is 21% ”.
However, when looking at the rankings focusing on the 20s, the first place was “Landscape” (33%), followed by “Selfie” (28%). It is estimated that. From this, the action camera seems to be an item that expands the usage scene in a way that suits the taste of each era.
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