Leica spokeswoman Emily Anderson was quoted by Hong Kong’s South China Morning Post as saying the video was not an officially sanctioned marketing film commissioned by the firm.

“Leica Camera AG must therefore distance itself from the content shown in the video and regrets any misunderstandings or false conclusions that may have been drawn,” it quoted her as saying by email, adding that the firm had taken measures to not share the film on Leica’s social media channels.

The video was created by Brazilian ad agency F/Nazca Saatchi & Saatchi and published on its verified Twitter account on April 16 with a tweet in Portuguese that said: “Inspired by the stories of photographers who spare no effort so that everyone can witness reality, Leica pays tribute to these brave professionals.”

Leica brand is now banned in Chinese internet.

Neat, just neat considering that China was planned as 2nd largest market for Leica.

My source tells that whole thing can be set up to have foundation for lowering sales and for management to avoid responsibility.

Panasonic S1 and S1R managed to do only one thing - they reduced sales of Leica :-)