Intel cuts promotions up to 60%, PC prices expected to rise again

Vitaliy_Kiselev

Intel is slashing its iconic "Intel Inside" program – a major source of funding for the past two decades aimed at helping OEMs and channel partners drive PC sales growth – by anywhere from 40 percent to 60 percent, according to multiple industry sources briefed on the cuts.

Sources said the cuts are going to reverberate through the industry, ranging from potential PC price increases from OEMs to cutbacks in marketing from systems builders and solution providers.

http://www.crn.com/news/components-peripherals/300096616/sources-intel-planning-steep-cuts-to-landmark-intel-inside-program-that-will-ripple-across-pc-industry.htm

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