Samsung will install a 10.3-meter-wide 4K Cinema LED Display at the Siam Paragon Cineplex in Bangkok, as part of an overseas supply deal it recently signed with Thai movie theater chain Major Cineplex. It will open in February next year.

Unveiled back in South Korea back in July, Samsung’s Cinema LED Display is an HDR-compatible theater screen that employs next-generation picture >quality and enhanced audio to provide the best possible viewing experience.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics.

Stretching nearly 10.3m (33.8ft) wide in size, the Cinema LED Screen accommodates a variety of theater configurations while ensuring superior levels of technical performance, reliability and quality. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.