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Sony A7 III and A7s III moved to 2017, around April
  • Issues at Sony sensors factory and bad financial situation made big impact at new FF cameras.

    Sony had few meetings where they decided to postpone production and announcements. They also decided to spend more on marketing instead of design and engineering and punish big gray sellers.
    It is expected that margins I new generation will rise from 15 to 30% compared to previous generation.

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  • Bad news. Especially considering prices.