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Japan's Casio Computer expects its first record group operating profit in nine years for fiscal 2015, and it has selfies to thank.
The roaring popularity of its compact digital cameras designed to help people take better self-portraits is the main reason the company expects profit to hit 50 billion yen ($403 million) for the year ending March.
Even with their hefty price tag of over 100,000 yen, cameras in Casio's TR series are strong-sellers in an economically decelerating China.
http://asia.nikkei.com/Japan-Update/Selfies-save-Casio-s-digital-camera-business
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Fantastic casio! Must be similar to g-shock philosophy: does one thing that people want it to do, and does it the best.
(And most probably good marketing)
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