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Major codecs fragmentation coming
  • Vitaliy_KiselevVitaliy_Kiselev

    Seven leading Internet companies today announced formation of the Alliance for Open Media – an open-source project that will develop next-generation media formats, codecs and technologies in the public interest. The Alliance’s founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix. The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.

    The Alliance’s initial focus is to deliver a next-generation video format that is:

    • Interoperable and open;
    • Optimized for the web;
    • Scalable to any modern device at any bandwidth;
    • Designed with a low computational footprint and optimized for hardware;
    • Capable of consistent, highest-quality, real-time video delivery; and
    • Flexible for both commercial and non-commercial content, including user-generated content.

    This initial project will create a new, open royalty-free video codec specification based on the contributions of members, along with binding specifications for media format, content encryption and adaptive streaming, thereby creating opportunities for next-generation media experiences.

    “Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director. “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”

    http://aomedia.org/press-release/alliance-to-deliver-next-generation-open-media-formats/

    http://techcrunch.com/2015/09/01/amazon-netflix-google-microsoft-mozilla-and-others-partner-to-create-next-gen-video-format/#.5xk91r:kJKP

  • 7 Replies sorted by
  • peternappeternap

    I'll believe it when I see it. The list of founding fathers reads like Ali Babba and the 40 theives.

  • LPowellLPowell

    The list of founding fathers reads like Ali Babba and the 40 thieves.

    ...with the genie in the bottle (Apple) conspicuously absent.

  • Vitaliy_KiselevVitaliy_Kiselev

    @peternap

    Current situation with HEVC licensing makes it VERY very real.

  • driftwooddriftwood

    Thank fuck Apple aren't in there.

  • alcomposeralcomposer

    I do wonder what apple has planned. They are building that space ship for something that is well into the future! Apart from ProRes apple have seemed to abandon the codec space with the demise of QuickTime. It's probably cheaper to keep using x264. Internet will get faster anyway. We are moving into Dyson sphere territory. (More internet speed but smaller codecs- will codecs get so small eventually that fast internet is not needed?)

  • RRRogerRRRoger

    Just when ProRes LT has finally gotten good enough to be my first choice.

    Maybe they will concentrate on x265? Or maybe they will leapfrog x265 and all it's problems with something new?

  • Vitaliy_KiselevVitaliy_Kiselev

    Maybe they will concentrate on x265? Or maybe they will leapfrog x265 and all it's problems with something new?

    Read H.265 topic first. They are developing alternative, not codec for video guys, just consumer delivery codec.

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