Sony introduced a pair of the world's smallest 30x optical zoom cameras, the new HX90V and WX500 models.1

The new compact cameras boast a variety of impressive imaging credentials including high-resolution 18.2 MP2 Exmor R CMOS Sensors, 30x optical zoom ZEISS Vario-Sonnar T* lenses, powerful BIONZ X processors and Optical SteadyShot® stabilization, making them the ultimate companion for any travel photographer or casual weekend shooter.

The new HX90V model features the same type of high-quality retractable OLED Tru-Finder found on the acclaimed RX100 III model, making it the first truly 'pocketable' compact high-zoom camera with a built-in electronic viewfinder. It also includes a variety of adjustable dials and functions including a customizable control ring, and has GPS functionality for automatically tagging photos and videos3.

Each of the new cameras also features high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or "selfies" and is Wi-Fi / NFC compatible.

"These two new models serve as great examples of how Sony is driving innovation throughout all aspects of the imaging business," said Neal Manowitz, director of the still imaging business at Sony. "With these new cameras, we've taken some of the most unique, advanced imaging technologies from our RX and α cameras and leveraged our unique 'miniaturization' ability to deliver a high-zoom shooting experience unlike anything else in the compact camera market today."

Compact Hi-Zoom HX90V Camera w/ Built-in Retractable EVF

• Available in June for about $430 at http://www.amazon.com/Sony-DSCHX90V-Digital-Camera-3-Inch/dp/B00VWJOK7M/
• Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x "Clear Image" digital zoom capability
• Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
• 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
• Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
• 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
• Full HD movie shooting capabilities including high-speed XAVC S format at 50 mbps
• Built-in 'pop up' flash for low-light shooting support
• Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps

Ultra-Compact WX500 Camera w/ 30x Optical Zoom

• Available in June for about $330 at http://www.amazon.com/Sony-DSCWX500-Digital-Camera-3-Inch/dp/B00VWJOLI0/
• Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x "Clear Image" digital zoom capability
• 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
• Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
• 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
• Full HD movie shooting capabilities including high-speed XAVC S format at 50 mbps
• Built-in 'pop up' flash for low-light shooting support
• Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps