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US: People are preparing for fast improvements
  • Fiscal 2013 was a year highlighted by several financial and operational achievements. Our successful performance was driven by solid marketing, innovative new products, disciplined manufacturing execution and strict financial management. All of our achievements aligned directly with our great strategy, which is underpinned by a focus on our core firearm business. We achieved record annual and fourth quarter net sales and profits from continuing operations, as well as substantial improvement in our gross margins. Performance gains over the year were driven by strong consumer demand for our products, which we believe is due to heightened awareness paired with our ability to significantly increase our manufacturing capacity. Full year sales growth of nearly 43% was driven in large part by our increased M&P production. Demand remains strong across our product portfolio, and we excelled in a very dynamic market environment by remaining focused on executing our key strategic growth initiative.

    Smith & Wesson earnings call transcript

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