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Fujifilm X-S10 little 4K budget camera
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    • 26.1mp APS-C CMOS Sensor, BSI CMOS, X-Trans 4
    • -7 EV PDAF (with 50mm f/1.0), 0.02s AF
    • 30fps blackout-free shooting,
    • X-Trans CMOS 4 + X-Processor 4
    • In-body Image Stabilisation, 5-axis, 6stop
    • 4K DCI Video, 30,25,24,23.98fps
    • FullHD 240fps
    • All video modes
      • 4096 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM
      • 4096 x 2160 @ 25p / 200 Mbps, MOV, H.264, Linear PCM
      • 4096 x 2160 @ 24p / 200 Mbps, MOV, H.264, Linear PCM
      • 4096 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM
      • 3840 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM
      • 3840 x 2160 @ 25p / 200 Mbps, MOV, H.264, Linear PCM
      • 3840 x 2160 @ 24p / 200 Mbps, MOV, H.264, Linear PCM
      • 3840 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 240p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 120p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 60p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 50p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 30p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 25p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 24p / 200 Mbps, MOV, H.264, Linear PCM
      • 1920 x 1080 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM
    • 8fps continuous shooting
    • ISO80 to ISO51200
    • 18 film simulation modes
    • UHS-I SD card slot
    • Microphone socket
    • USB Type-C (can be used for headphone)
    • The US price is
      • $ 999 for the “X-S10 Body”
      • $ 1399 for the “X-S10 XF18-55mm Kit”
      • $ 1499 for the “X-S10 XF16-80mm”
      • $ 999 for the “XF 10-24mm F4 R OIS WR”




    500 x 455 - 37K
    495 x 393 - 24K
    497 x 496 - 33K
    498 x 426 - 23K
    800 x 534 - 55K
  • 24 Replies sorted by
  • rumored to be same price as t30 ? What gives ? Something's got to give !

  • Entry level vlogging camera. It's Fuji, so this could be a very good budget camera. Sensor almost looks bigger.. but likely just a small body.

  • @mee.....240fps 1080p don't sound like a blogging camera to me

  • @kurth Yes, but it's Fuji, they have little reason to hold back top features. Being it is basically the same price as the X-T3, it may be a sign that they will gear down production of the X-T3's and financially speaking, this will fill that pocket. So there will be some features left out to keep X-T4 and coming X-H1's value intact, but overall they are raising the bar for entry level pro-sumer cameras.. which is a very smart move since they can do it cheaper than the full frame competitors.

  • A portable, intuitive camera, capable of outstanding performance. X-S10 offers renowned FUJIFILM design, engineering, and color science in an accessible package. The newly created body features a deep grip for absolute security when making images handheld, even with larger lenses, and an intuitive, simple control dial for effortless operation. It is also packed with state-of-the-art technology, including five-axis in-body image stabilization to enable smooth footage and super-sharp stills, a 180° vari-angle LCD touchscreen that covers even the most awkward angles, and superfast 0.02 second autofocus that is accurate down to -6EV. When combined with the outstanding 26.1 megapixel, back-side illuminated X-Trans CMOS 4 sensor and quad-core X-Processor 4 CPU, it is possible to achieve stunning photography and cinema-quality video, while harnessing the unique beauty arising from Fujifilm's offered 18 Film Simulation modes.

    It's All About How It Feels

    X-S10 has been designed to provide on-the-go photographers with maximum control. Its deep handgrip affords solid, confident handling with any kind of lens attached, while the intuitive controls ensure effortless operation, no matter what camera system you are used to. When you also consider the 180° vari-angle LCD touchscreen and up to 20fps uncropped continuous shooting, with X-S10 you will be ready to unleash Fujifilm's acclaimed color science for any and every photo opportunity.

    Making State-of-the-Art Simple

    Designed to be simple and minimalist on the outside, X-S10 still enjoys Fujifilm's renowned image-making technology at its heart. With the state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination, it is easy to create astounding results. The 26.1 megapixel back-side illuminated sensor offers a wide dynamic range and incredible image quality, while the quad-core CPU not only provides precision autofocus at speeds of up to 0.02 seconds and in light levels as low as -6EV, but also superfast stills and video processing to keep up with your creative needs.

    Putting Stability in Your Hands

    To document the most amazing moments, you need to be in the right place at the right time, but the greater lengths you go to in search of the perfect angle, the higher the risk of a shaky camera ruining it all. That's why X-S10 features a five-axis in-body image stabilization (IBIS) system that gives you the freedom to go handheld and get right to the heart of the action. The five stops of image stabilization will help keep your images sharp and your video steady no matter what conditions you are faced with.

    From Small Camera to Big Screen

    Video is becoming an increasingly important means of expression for creators around the world, so it is essential to have a camera that can excel in both photography and videography. X-S10's outstanding movie-making abilities provide the perfect solution. This camera allows you to record in cinema-quality DCI 4K/30p and super-slow motion Full HD/240p, and when you combine the five-axis IBIS with a four-axis digital image stabilization feature, you can always be confident that you will get incredibly smooth footage. Add to this 4:2:2 10-bit color via HDMI, and you have everything you need for professional filmmaking.

    Go to Any Length With a FUJINON XF, XC or MK Lens

    X-S10 is an extremely versatile camera and when you combine its versatility with a choice of over 30 different high-quality lenses, the possibilities are endless. As part of the FUJIFILM X Series system, X-S10 is compatible with the award-winning FUJINON XF, XC, and MK Lens ranges. Built based on over 70 years of experience in optical design and engineering, FUJINON optics are some of the best-loved in the market. Designed to provide outstanding resolving power and maximum clarity across the frame while maintaining the utmost portability, they are trusted by countless creators throughout the industry.

    Powerful Image Manipulation Made Easy

    Fujifilm has been producing photographic films for over 85 years and, in this time, it has developed a legendary reputation. Some of the world's most renowned creators have chosen Fujifilm to make some of the world's best-loved images. The FUJIFILM Film Simulation modes were created to celebrate this history by digitizing some of the industry's most iconic analog films and placing them at your fingertips. X-S10 features 18 Film Simulation modes, including ETERNA Bleach Bypass, the newest addition to the much-loved FUJIFILM Film Simulation mode collection, which creates a beautiful, desaturated, high-contrast look that any image maker will find irresistible.


    • Number of effective pixels: 26.1 million pixels
    • Image sensor: 23.5mm×15.6mm (APS-C) X-Trans CMOS 4 with primary color filter.
    • Storage media:
      • SD memory card (-2GB)
      • SDHC memory card (-32GB)
      • SDXC memory card (-2TB)
      • UHS-I
    • File format of still image: o JPEG:Exif Ver.2.3
      • RAW: 14bit RAW (RAF original format)
    • Lens mount:FUJIFILM X Mount
    • Sensitivity
      • Standard output: AUTO1 / AUTO2 / AUTO3 (up to ISO12800) / ISO160-12800 (1/3 step)
      • Extended output: ISO80 / 100 / 125 / 25600 / 51200
    • Exposure control: TTL 256-zone metering, Multi / Spot / Average / Center Weighted
    • Exposure mode: P (Program AE) / A (Aperture Priority AE) / S (Shutter Speed Priority AE) / M(Manual Exposure)
    • Exposure compensation: -5.0EV-+5.0EV 1/3EV step (Movie: -2.0EV-+2.0EV)
    • Image stabilizero Mechanism: Image sensor shift mechanism with 5-axis compensation
      • Compensation Effect: Maximum 6.0 stops (based on CIPA standard. Pitch/yaw shake only.
      • Digital Image Stabilization: Yes (movie mode only)
      • IS MODE BOOST: Yes (movie mode only)
    • Shutter type: Focal Plane Shutter
    • Movie recording
    • File format:
      • MOV (MPEG-4 AVC/H.264, Audio: Linear PCM / Stereo sound 24bit / 48KHz sampling)
      • MP4 (MPEG-4 AVC/H.264, Audio: AAC)
    • File size: Long-GOP
    • Frame rate: [DCI 4K (4096×2160) ] 29.97p/25p/24p/23.98p 200Mbps/100Mbps up to approx. 30min
    • Recording time
      • [4K (3840×2160) ] 29.97p/25p/24p/23.98p 200Mbps/100Mbps up to approx. 30min
      • [Full HD (2048 ×1080) ] 59.94p/50p/29.97p/25p/24p/23.98p 200Mbps/100Mbps/50Mbps up to approx. 30min.
      • [Full HD (1920×1080) ] 59.94p/50p/29.97p/25p/24p/23.98p 200Mbps/100Mbps/50Mbps up to approx. 30min.
      • [Full HD (1920×1080) High speed rec.] -- 240p / 200p 200Mbps(recording) up to approx. 3min
      • 120p / 100p 200Mbps(recording) up to approx. 6min.
    • Flash modes
      • Sync. Mode
        • 1ST CURTAIN / 2ND CURTAIN (When SYNC TERMINAL on the hot shoe is used)
        • 1ST CURTAIN / 2ND CURTAIN (When BUILT-IN FLASH is set)
      • Flash Mode
        • TTL (TTL AUTO (P mode) / STANDARD / SLOW SYNC. ) / MANUAL / MULTI / OFF (When SHOE MOUNT FLASH is set)
    • LCD monitor: 3.0 inch, aspect ratio 3:2, approx. 1.04 millions dots touch screen color
    • Viewfinder
      • 0.39 inch approx. 2.36 millions dots OLED Color Viewfinder
      • Coverage of viewing area vs. capturing area: approx. 100%
      • Eyepoint: approx. 17.5mm (from the eyepiece lens) Diopter adjustment: -4-+2m-1
      • Magnification: 0.62× with 50mm lens (35mm equivalent) at infinity and diopter set to -1m-1
      • Diagonal angle of view: approx. 31° (Horizontal angle of view: approx. 26° ) Built-in eye sensor
    • Terminal
      • Digital interface: USB Type-C (USB3.2 Gen1x1)
      • HDMI output: HDMI micro connector (Type D)
      • Other: ø3.5mm, stereo mini connector (for Microphone and Remote Release), Hot shoe
    • Dimensions: (W) 126.0mm × (H) 85.1mm × (D) 65.4mm (minimum depth 32.9mm)
    • Weight Approx. 465g (including battery and SD memory card) o Approx. 415g (excluding battery and SD memory card)
  • PR

    FUJIFILM North America Corporation today announced the launch of FUJIFILM X-S10 (X-S10), the newest addition to the X Series family of compact and lightweight mirrorless digital cameras. X-S10 is expected to be available in November with two lens kit options.

    Equipped with key features including the 26.1MP X-TransTM CMOS 4 sensor, and the high- speed image processing engine, X-Processor 4, as well as In-Body Image Stabilization (IBIS), the X-S10 offers maximum functionality in a compact body.

    "X-S10 is a perfect fit for anyone who needs a lightweight imaging solution with professional features for both photo and video," said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation's Electronic Imaging Division. "It offers something for everyone; the popular AUTO/SP (Scene Position) Mode automatically adjusts camera settings to produce stunning images without the need to make fine adjustments to image settings. The advanced video capabilities can either produce sharp 4K/30P 4:2:2 10-bit video or high-speed full-HD video at 240fps, and the vari-angle LCD screen can also be flipped forward 180 degrees, giving everyone from photographers and filmmakers to vloggers and hobbyists something to love about this camera."

    Main product features:

    A newly developed, smaller IBIS for its compact body

    • The camera's IBIS mechanism is approximately 30% smaller in volume and weight than the previous, similar X Series model1. Despite its small size, weighing just 465g (1.02lb), X-S10 delivers up to 6.0-stops2 of five-axis image stabilization. It is also the first mid-range X Series camera to use a motion sensor retention mechanism, which is a mechanical shock absorber that guards against slight vibrations that may come from the shutter unit, adding another level of stability beyond what was previously available in X Series products to ensure that image clarity and resolution are maintained.
    • To further assist with hand-held stability, X-S10 features a large, ergonomic magnesium- alloy grip, making it easy to keep the camera stable when large lenses are mounted. The design also features a magnesium-alloy front and top-plate to keep the body rigid and robust.

    Legendary Film Simulation Modes and updated AUTO functions for outstanding image quality

    • FUJIFILM Film Simulation Modes were created to celebrate the history of photographic film by digitizing some of the industry's most iconic analog films. X-S10 features 18 Film Simulation Modes, including ETERNA Bleach Bypass, which creates a beautiful, desaturated, high-contrast look.
    • To complement these Film Simulation Modes, X-S10 also offers an updated [AUTO / SP (Scene Position)] mode that automatically adjusts shooting settings to the given scene, without the need to make further, fine adjustments in Settings. Now, photographing landscapes with clarity and vivid colors, making portraits with beautiful skin tones, and creating evenly-balanced images in back-lit conditions are possible, regardless of skill level.

    Dependable AF and High-Speed Burst Mode performance for those important moments

    • The combination of X-S10's high-speed AF and AF-tracking performance with the X- TransTM CMOS 4 sensor's 2.16 million phase detection pixels and X-Processor 4's computing power provides quick and accurate autofocus results, achieving focus in as fast as 0.02 seconds in some cases, even at -7.0 EV*3.
    • X-S10 is equipped with high-precision Tracking AF for moving subjects and Face/Eye AF function to track a subject's face and eyes.
    • Offers blackout-free, high-speed burst shooting of 30fps with the electronic shutter and 8fps when using the mechanical shutter*4.

    Vari-angle LCD monitor and viewfinder that supports three Boost modes

    • X-S10 has a vari-angle LCD monitor that can rotate up to 180 degrees, making it useful not only for selfies but also for stills and videos taken from various camera positions.
    • The viewfinder's Live View function has three Boost modes available, including Low Light Priority, Resolution Priority Model, and Frame Rate Priority.

    Extensive video-recording functions

    • X-S10 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30p 4:2:0 8-bit video onto an SD card inserted in the camera, and outputting 4K/30p 4:2:2 10-bit video via the HDMI port.
    • The X-S10 camera is also capable of high-speed full-HD recording at 240fps, producing up to 10x slow-motion footage of a fast-moving subject's split-second motion.
    • In addition to X-S10's IBIS, its Digital Image Stabilization (DIS) mode powerfully compensates for camera shake even when walking with the camera. Adding IS Mode Boost provides even more stabilization, nearly eliminating camera shake when it is used from a fixed, hand-held position.
    • With a dedicated movie recording button on its top-plate, X-S10 lets users start recording video even when the camera is set to stills mode. It will also automatically set exposure and focus settings if the camera is in an AUTO shooting mode*5.

    Pricing and Availability

    X-S10 is expected to be available in the U.S. and Canada markets commencing November 2020 in black color, and will be offered in both a body-only and two XF lens kit options.

    • FUJIFILM X-S10 body-only: $999.95 USD / $1,349.99 CAD
    • FUJIFILM X-S10 with XF18-55mm F2.8-4 R lens kit: $1,399.95 USD / $1,899.99 CAD
    • FUJIFILM X-S10 with XF16-80mm F4 R OIS WR lens kit: $1,499.95 USD / $2,049.99 CAD

    For more information, please visit

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  • Small sensor assembly, and stabilization efficiency



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  • Small note

    26 megapixel APS-C sized BSI X-Trans sensor is ame among X-S10, X-T30, X-T4 and the X-Pro3.

    Main LSI is also same X-Processor 4 among all 4 cameras.

    Yet video specs are different (using software limit).

  • great $1000 camera from fuji. Wish they'd restartup their bridge cameras.

  • those auto generated english subtitles are like reading a william burroughs novel !

  • On design and such