The top 10 sites saw a total of 167.5B monthly visits in 2019, this is a 10.7% increase in traffic over the past year. The remaining 90 sites saw only a 2.3% increase.
Google is doctoring results to guide people into their sites
Mordor is quote strong still
Also mobile traffic now takes more and more and it is low quality traffic, where visitor usually check only 20-30% of search results and has much less free will compared to desktop user.
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