Leica cut 100 out of 800 staff, focus on elites failing

Vitaliy_Kiselev

Very soon 100 out of more than 800 jobs at the headquarters will be eliminated. One of the reasons is amazingly stupid advertisement that effectively zeroed all Chinese sales. And after this it is brand payments from Huawei that uses recognizable brand to sell smartphone with cameras and optics fully made by Chinese engineers who have no relation to any Leica.

If you remember previous PV leaked rumor - https://www.personal-view.com/talks/discussion/21715/strange-rumor-panasonic-to-transfer-all-consumer-imaging-to-be-under-leica-brand/p1 this can also be big case. As Leica can soon become solely marketing venue of Panasonic.

Via https://www.handelsblatt.com/unternehmen/mittelstand/familienunternehmer/matthias-harsch-so-will-der-leica-chef-den-firmenumbau-meistern-/24461078.html?ticket=ST-1463380-I1AkaeWDaAodvVecSJ3F-ap2

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