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Strange InfoTrends Study on camera users
  • Study revealed 72 percent of consumers looking to purchase a DILC in the next year currently don't own one. Most of those potential first-time buyers will come from smartphones and point-and-shoot cameras. To be exact - 33 percent of smartphone users and 42 percent of point-and-shoot users.

    And 30 percent of all camera and/or smartphone owners planned on taking photography more seriously in the next five years. Of the 30 percent, 80 percent plan on labelling themselves as a hobbyist photographer or higher.

    Interesting here is that camera makers want to eliminate cameras segment people look most at the start. Not the cheapest entry level bodies, but solid, sometimes slightly aged, solid performers on the cheap.