If you're in the US and use Bing as your search engine on mobile, you might start coming across AMP's lightning bolt in the results page. Search engine has started implementing Google's open-source technology for its search results within a browser.

AMP as the solution Google conjured up to make web pages load faster on mobile, and it works with Chrome, Firefox, Edge, Safari, Opera and UC Browser.

Idea of AMP is to insert Google into each of your browsing session, including all encrypted ones. Attack on URL system is part of AMP implementation.
Second part of AMP is idea to cut all advertisements from site owners and insert directly their own, all in the interest of people, of course. It'll be next big battle that will start this year. It is expected that all sites who won't agreed to Google AMP approach will be significantly lowered in search results in 2019 already and can be thrown out altogether in 2020. Normal HTTP sites must also expect full exclusion from search results and being unable in Chrome browser in late 2019 or early 2020.

To be short - in coming year we will see unprecedented attack of monopolies on all small players and individual pages. As it is the only way they can grow further - by limiting your access to 70-80% of internet pages.