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70-200mm F2.8 L IS III USM EF Canon 2018 Lens
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    Specs

    • 23 elements in 19 groups
    • One flourite element and five UD elements for high image quality.
    • Flexible 70-200mm zoom range
    • Constant f/2.8 maximum aperture throughout the entire zoom range.
    • Inner focusing system with ring ultra sonic motor.
    • Full-time manual focus.
    • Minimum focusing distance of 3.9ft/1.2m
    • Canon’s air sphere coating (ASC) minimizes ghosting and flare.
    • Optical image stabilization at up to 3.5 stops of shake correction.
    • Flourine coating on front and rear elements to help reduce smears and fingerprints
    • Highly resistant to dust and water and improved durability even in harsh conditions.
    • 77 mm filters
    • 89mm x 199mm
    • 1440 g
    • $2099, 24,630 SEK
    • Available - August 2018

    PR Translation

    Canon upgrades two of its most popular and well-known L series lenses, and is now launching the EF 70-200mm f/4L IS II USM and EF 70-200mm f / 2.8L IS III USM. For many years, both models have been important instrument for professional photographers and photo enthusiasts. The two new lenses can be used for many different objects, from portrait to wildlife, and confirms the main role of the 70-200mm lens photographers equipment bag.

    Michael Burnhill is European Product Specialist for Consumer Imaging Group at Canon Europe, and commenting on the launch of the two lenses: “Following feedback from our global network of photographers can we now proudly launch these two lenses. We always strive to deliver products with the best quality and performance for today’s visual storytellers. And to have a wide selection to respond the photographers’ needs in the best possible way. EF 70-200mm f/4L IS II USM represents the finest in L series optical technology. It has a compact size, is sturdy and lightweight. Lens EF 70-200mm f/2.8L IS III USM is unbeatable in terms of performance, flexibility and durability.

    High Performance, Versatile and Sustainable – EF 70-200mm f/2.8L IS III USM

    New EF 70-200mm f/2.8L IS III USM makes the photographers experience even stronger. The lens was designed with high performance and durability in mind and fits photographers who want a high-quality telephoto lens like gives exact details. The lens sealing gaskets make it a sunny choice under challenging conditions. It is protected against moisture and dust and the front and rear lenses are protected by fluorine coatings and easy to clean. The updates in EF 70-200mm f/2.8L IS III USM for Tolerance means that the lens is perfect for high quality travel lists.

    The lens opens up a whole world of creative possibilities with its large 8-leaf circular shape aperture on f/2.8. Now the photographer can raise sharp objects against silky, blurred backgrounds. With premium fluorite and UD glass, the EF 70-200mm f/2.8L IS III USM delivers high contrast and excellent resolution. Photographers can feel completely confident in being able to achieve that perfect picture. Low lightweight shooting is also no problem, thanks to the lens’s maximum maximum aperture f/2.8, which is constant throughout the zoom range and emits twice as much light as a f/4 lens.

    The 3.5-step image stabilizer compensates for blur caused by motion. An annular USM engine provides silent auto focus in outstanding speeds and manual adjustments can be made at any time through one simple twist on the focus ring. All of these features make the EF 70-200mm f/2.8L IS III USM exceptional objective – for example, to perfectly and quietly photograph animals in their natural surroundings.

    Original PR in Sweden

    https://drive.google.com/file/d/11LQ3q5KEKwPHOQJ0XSiYOGikIlFRJ5YV/view

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  • 8 Replies sorted by
  • US PR

    MELVILLE, N.Y., June 7, 2018 -- Canon U.S.A. Inc., a leader in digital imaging solutions, today introduced two new telephoto zoom lenses, the Canon EF 70-200mm f/4L IS II USM and Canon EF 70-200mm f/2.8L IS III USM. The new lenses serve advanced amateur and professional photographers in a variety of applications and solutions including wildlife, landscapes, portrait and sports photography. Canon EF 70-200mm focal-length lenses are a popular option for photographers in need of a long zoom range that maintains a relatively compact design. In addition, these updated lenses inherit the same overall build-quality and ruggedness photographers have come to expect from the Canon EF L-series line of lenses.

    "At the core of image capturing, Canon believes the lens is just as important as the camera. A seamless relationship between the two allows photographers to produce emotion-evoking and timeless images," said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. "Canon is excited to offer photographers two distinct options in the 70-200mm focal-length, continuing to further expand our optics heritage."

    Canon EF 70-200mm f/2.8L IS III USM

    The new Canon EF 70-200mm f/2.8L IS III USM is an ideal lens for professional photographers who shoot with the Canon 1D and 5D series of DSLR cameras. The inclusion of Air Sphere Coating (ASC) technology helps to reduce flaring and ghosting, and suppresses the reflection of light.

    Additional noteworthy features of the Canon 70-200mm f/2.8L IS III USM include:

    • Optical Image Stabilizer up to 3.5 shutter speed stops of correction
    • Fluorine coating on front and rear elements helps to reduce smears and fingerprints
    • Inner focusing system with Ring Ultrasonic Motor
    • One fluorite lens and five UD lenses helps to provide high-image quality
    • Minimum focusing distance of 1.2m (3.9ft)
    • Lens features 23 elements in 19 groups
    • Circular eight blade aperture

    The Canon EF 70-200mm f/4L IS II is scheduled to begin shipping in late June 2018 with an estimated retail price of $1,299.00. The Canon 70-200mm f/2.8L IS III is scheduled to begin shipping in August 2018 for an estimated retail price of $2,099.00

  • Samples

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  • Why price of such lens not going down?

  • Because people keep buying them at the current price.

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  • The lenses are identical in construction and sharpness, and the reduced flaring works better on a marketing level than in person. If you don’t have a 70-200mm, then this new one would be worth the purchase. But if you already own the version II of this lens, it probably makes a lot of sense to hold on to it, as the used market prices on it will drop once the new version comes more prevalent.

    Only actual change are coatings. New ones are just cheaper to do.

    https://www.lensrentals.com/blog/2018/09/review-of-the-canon-70-200mm-f2-8l-is-iii-lens/