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Micron Discontinuing Lexar Cards Brand
  • Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

    The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

    Micron is exploring opportunities to sell all or part of the Lexar business.

    The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

    I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

  • 3 Replies sorted by
  • Just read this now! :-(

    What is "higher value products"?

    Without Micron owning Lexar I don't quite know how Lexar will continue to make Memory related products.

  • "higher value products" means products with a higher margin.

  • Why not make gold SD cards then?

    Seriously though- I thought selling lots of units cheaply can make lots of cash? "Higher value products" is the catch phrase of 2017. LOL