The conglomerate aims to generate 100 billion yen ($900 million) in annual profit from the segment, even when Japan's currency appreciates to 100 yen per dollar.

To bolster resistance to any appreciation in the yen, Sony will cut costs, raise production yields for new offerings and increase sales of image sensors used in automobiles. The moves aim to shield the semiconductor business from highly volatile smartphone demand. Output of image sensors is expected to reach 100,000 a month at the end of March 2018, with the volume rising another 10-20% by 2020.

Sony holds the leading global market share of nearly 50% in value terms for image sensors, Techno Systems Research says.

http://asia.nikkei.com/Japan-Update/Sony-crafting-chip-business-capable-of-withstanding-stronger-yen

Such thing is good read, as it shows both chaos of capitalist markets and real goal having nothing to do with real needs - profits.