Now, a startup backed by Sean Parker of Facebook and Napster fame is trying to encourage Hollywood studios and exhibitors to wade back into those controversial waters. Called the Screening Room, the company offers secure anti-piracy technology that will offer new releases in the home on the same day they hit theaters, sources tell Variety.

Individuals briefed on the plan said Screening Room would charge about $150 for access to the set-top box that transmits the movies and charge $50 per view. Consumers have a 48-hour window to view the film.

http://variety.com/2016/film/news/studios-exhibitors-consider-revolutionary-plan-for-day-and-date-movies-at-home-exclusive-1201725168/

Everything sound right and smooth, like "secure anti-piracy technology", you know.

But it is only lame and idiotic journalists who are spreading it as some god send.

Why this isn't happening anytime soon?

For 4K and latest HDMI 2.2 - this is why, http://www.personal-view.com/talks/discussion/12980/ultra-hd-blu-ray-specs-finilized/p1 .

And even more fun that for HDMI 1.4 you even do not need this, all is much cheaper.

With any amazing, astonishing, absolutely new encryption you still have HDMI output.

To be short - we have some not well performing startup PR.