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Journalists equal idiots
  • Vitaliy_KiselevVitaliy_Kiselev

    Sony Korea pledged Monday to focus on the full-frame camera market, tapping into its global leadership in image processing sensor technology.

    Full-frame imaging sensor technology is considered the crown jewel of a digital camera. As not many companies are capable of producing full-frame cameras due to their technological complexity, Japanese camera makers Canon and Nikon have led this flagship segment both at home and abroad.

    http://koreatimes.co.kr/www/news/tech/2015/07/129_183594.html

    Complexity of general full frame camera is same as general APS-C or m43 :-) But it is not too important bullshit part.

    Yet, journalists never tell you actual reason of all this statements.

    And it is simple as shit. Sony managers like high marginal products.

    Actual cost of production of Sony A7r II, for example, is only around 5-10% larger than A7 body, for example.

    All the rest goes to big pockets and bonuses of Sony management.

  • 2 Replies sorted by
  • kurthkurth

    FF cameras are not more complex but ff sensors have a lower yield rate , thus a higher failure rate, per wafer...therefore it is all about economics...but wtf isn't ? Everytime they fire up the accelerators costs money. A wafer defect is usually small and if they're cutting it up into smaller slices of the pie, there's less economic downside. But you can't expect a mainstream journalist , even an asian mainstream journalist to know how they make cameras. In fact, I'd bet 95% of the members have no idea what's inside their digital cameras. It's a big change from a mechanical marvel that was the 35mm camera. Truthfully you gotta give an applause to all the big players who were once ensconced in film technology for making the leap, unlike players like panasonic who didn't have any retooling or redesigning curves whatsoever to overcome.

  • Vitaliy_KiselevVitaliy_Kiselev

    FF cameras are not more complex but ff sensors have a lower yield rate , thus a higher failure rate, per wafer...therefore it is all about economics...but wtf isn't ?

    Sensors for cameras are usually build using old process, and specialized hardware (to add micro lenses and such).

    Samsung and Sony make most advanced sensors.

    Actual rarity of FF sensor years ago was only related to the size of projection equipment (big enough for APS-C, but not for FF).

    So, initial equipment cost for FF is more, but actual cost is small percentage in retail price.

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