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Pentax is barely alive, but presents new APS-C flagship prototype
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    RICOH IMAGING COMPANY, LTD. is pleased to announce a preview showing of the PENTAX K mount digital SLR camera at the "PENTAX Meeting 100th Anniversary Special" scheduled to be held Japan from September 21st.

    PENTAX K mount digital SLR camera

    • Model name: to be announced later
    • Flagship model of our K-mount digital SLR camera equipped with an APS-C size image sensor
    • Currently under development for market launch in 2020
    • Price: Not decided

    Situation for Pentax is horrible, as they are alone who continue to develop SLR cameras (except top sport oriented models Nikon and Canon are mostly done).

    Expect horrible video features, as usual for any Pentax camera.

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  • Inside Pentax situation is horrible, whole company can close even before September (or sold or restructured with big cuts).

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    • Large 1.05x magnification optical viewfinder
    • The camera design is said to follow the K-1 design style
    • Improved AF performance, with improved AF tracking
    • Improved drive control
    • New battery grip shown
    • Planned for release by the end of 2020
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  • New stuff

    • New optical viewfinder, featuring a redesigned pentaprism made of high-refraction glass “that has never been used in a camera before.”
    • Improved body design and grip
    • Optimized control system, with an AF selection joystick and larger buttons than the KP
    • Newly-developed “smooth action shutter unit” with a very “light and smooth” action.
    • Large LCD panel on the top plate
    • Brand new sensor and image processor that promise improved image quality across the ISO range, but especially at high ISO. Minimum ISO will be 100.
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  • "May be right, may be wrong, sure gonna miss me when I'm gone"

  • Passed FCC


    LSI is so old that it saw dinosaurs (around 4 years old).

    Support only Wi-Fi 802.11b/g/n and Bluetooth 4.2.

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  • On August 21, Ricoh Imaging updated the special content "New APS-C flagship model latest information" on the web page. "Thoughts in New APS-C" (Part 2) has been released. Same as last time, Wakashiro, who is in charge of product planning, is the author of update.

    The second content highlights the concept of synchronization, "looking through the viewfinder and taking pictures." The first time was to show the Kodawari to the Pentaprism, but this time the creation of the finder part and the mounting of the eye sensor are taken up.

    Compared with the K-3 II (released in 2015), the new model has a viewfinder frame that is about 3.2 mm wider than the rear monitor so that the rear monitor has place for a nose when looking through the viewfinder.


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    Pentax K-3 Mark III

    • 26-megapixel CMOS sensor
    • 5-axis in-body image stabilization
    • SAFOX 13 sensor with 101 points (25 cross-type points) for AF
    • dual SD card slots
    • 12fps serial shooting
    • 100% coverage VF
    • 3.2” 1.62M-dot LCD
    • February 2021 launch
    • $1999 price

    This can be absolutely last DSLR camera from Ricoh under Pentax brand.

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  • Note how many hand soldered wires, big issue with production







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  • Magnesium casing


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  • I think I saw one on a cave painting.

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  • Interesting article overall


    The first is our commitment to the "optical viewfinder." Mr. Takahashi, who says that the optical viewfinder is a symbol of a single-lens reflex camera, wants you to enjoy shooting "as if you were interacting with the subject" by capturing the raw light and seeing the live image directly with your eyes. .. This camera uses a newly developed optical viewfinder, which is not only the size of the viewfinder magnification that can be seen numerically, but also the "color", "easy to check focus and blur", and "four corners". It is said that he is thoroughly particular about the part of "how it looks".

    The second is our commitment to the "shooting process." Through the optical viewfinder, you can use your imagination to "imagine in your head and put your heart into it" to release the shutter. He said that he wants you to fully enjoy the shooting process because he is particular about sensuality such as the optical viewfinder, grip shape, and comfortable shutter feeling so that you can find fun and excitement there.

    The third is our commitment to "painting". The company explained that the impressions and colors that were engraved in the mind when the photographer faced the subject were called "impression colors." He says he has continued to take on the challenge of how to reproduce this impression color as the color of a photograph.

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  • Development update regarding the PENTAX’s new APS-C- format digital SLR flagship camera, PENTAX K-3 Mark III (second report)

    RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. sincerely appreciates your support and patronage of PENTAX products.

    We would like to present a progress report on the development of the PENTAX K-3 Mark III, the PENTAX’s new APS-C-format digital SLR flagship camera, whose development was first announced to the public on October 27, 2020.

    Although it was initially announced that this camera would be launched on the market around the world premiere show “CP + 2021” of cameras and photographic images, scheduled to be held from February 25 to 28, 2021.

    As some of the product parts are delayed, and we have determined that development will require a greater amount of time for us to achieve the exceptional performance and finest quality that is the hallmark of next aps-c flagship model.

    We apologize for any inconvenience this delay may cause,and ask for your kind understanding of our development efforts. Note:

    • Product name: PENTAX K-3 Mark III
    • Launch date:Initially announced market launch date: The launch target is around the period of the CP+ camera exhibition, which will be held from February 25 to 28 in 2021. Revised market launch date (forecast): We will inform you again in the near future.

    Rumors are that Pentax can be sold and cease cameras production around May-June 2021.

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  • More casing




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  • Next publication about probably last Pentax DSLR camera


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  • PR

    Ricoh Imaging Americas Corporation today announced the PENTAX K-3 Mark III, the new flagship model in its APS-C format digital SLR camera series. Designed around the PENTAX Principles, the new camera offers advanced functions and outstanding imaging performance with a goal of optimizing the fun and excitement of photography in a wide variety of conditions.

    The PENTAX K-3 Mark III builds on the PENTAX legacy of outstanding image quality, incorporating a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. A newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit delivers well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities. The PENTAX K-3 Mark III boasts a super-high sensitivity of ISO 1600000 and features a newly developed SAFOX 13 autofocus system with 101 focus sensors.

    A new, super-bright optical viewfinder delivers a nearly 100% field of view and magnification of approximately 1.05 times. With a newly developed high-refraction glass prism, the viewfinder provides a wide field of view equivalent to that of a full-frame SLR, fully immersing the photographer in shooting.

    The camera's compact, rugged body is dustproof and weather resistant, making it suitable for use in the most extreme environmental conditions. It features PENTAX's high-performance, five-axis shake-reduction (SR) system, minimizing camera shake to deliver sharp, blur-free images. Furthering its commitment to producing the highest quality images, the PENTAX K-3 Mark III features the innovative Pixel Shift Resolution System, employing advanced super-resolution technology to capture four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesize them into a single composite image.

    The PENTAX K-3 Mark III is equipped with user-friendly shooting functions, improved efficiency and operability. These include a high-definition 3.2-inch touch-screen LCD monitor---the first touch screen in the PENTAX K series. The screen allows intuitive operation of a variety of functions, including scrolling menu selection and image zooming during playback.

    The camera also features PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology. It can instantly detect a subject's face and eyes using advanced image recognition technology and makes a real-time analysis of the subject's movement. The system assists the camera in optimizing exposure settings and improving autofocusing accuracy, assuring more accurate subject detection and more reliable scene judgment.

    "The development of the PENTAX K-3 Mark III has been a longtime labor of love," said Kaz Eguchi, president, Ricoh Imaging Americas Corporation. "At Ricoh, our goal is to develop high-quality cameras with the power to capture images that speak louder than words and inspire photographers to continue pursuing their passion for photography every day."

    Pricing and Availability

    The PENTAX K-3 Mark III will be available in late April at and can be pre-ordered at Ricoh Imaging-authorized retail outlets starting on April 6 at 5 p.m. ET for the manufacturer's suggested retail price of $1,999.95.

    Ricoh is also producing two limited-edition kits -- the PENTAX K-3 Mark III Black Premium Kit and PENTAX K-3 Mark III Silver Premium Kit. These special packages include a camera body and battery grip (the Silver Premium Kit comes with a silver camera body and a silver battery grip that is exclusive to this package), plus an exclusive leather strap and a spare battery. The specifications of the limited-edition models are identical to those of the PENTAX K-3 Mark III. The Premium Kits will be available in late April for the manufacturer's suggested retail price of $2,299.95.

  • Main features of the PENTAX K-3 Mark III

    Optical viewfinder with nearly 100% field of view and approximately 1.05-times magnification

    The PENTAX K-3 Mark III features an optical viewfinder with a nearly 100-percent field of view and a magnification of approximately 1.05 times. A newly developed, high-refraction glass prism assures comfortable viewing with a wide field of view equivalent to that of a full-frame SLR. Also, by using a distortion-correcting optical element and optimizing the lens coatings, it delivers a clear, true-to-life viewfinder image free of distortion, with brightness improved by nearly 10 percent over the PENTAX K-3 II's viewfinder. Incorporating a Natural Bright Matte III focusing screen --- known for ease of focus during manual-focus shooting --- it also delivers a sharp, clear subject image with faithful reproduction of the bokeh (defocus) effect. In addition, its transparent display lets the user monitor a wide range of operational data in the viewfinder window.

    High-resolution images assured by approximately 25.73 effective megapixels and super-high-sensitivity photography at a top sensitivity of ISO 1600000

    As part of its passion for higher image quality, PENTAX equipped the PENTAX K-3 Mark III with a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. PENTAX also renewed all key devices, including the newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit to deliver well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities --- even in the super-low or super-high range. Also, by greatly improving the noise-reduction performance at high-sensitivity ranges, it boasts a top sensitivity of ISO 1600000 to extend the range of scenes that can be photographed.

    Pentax SR II Shake Reduction System delivers high-performance, 5-Axis, 5.5-shutter-step camera shake compensation

    In-body SR mechanism, compatible with all mountable lenses

    The built-in SR II shake-reduction mechanism means that the PENTAX K-3 Mark III effectively minimizes camera shake and delivers sharp, blur-free images, even in camera-shake-prone conditions such as when using a telephoto lens, shooting low-light scenes without flash illumination, or photographing sunset scenes. In addition to horizontal and vertical camera shake caused by pitch and yaw, this five-axis mechanism compensates for camera shake caused by horizontal and vertical shift (often generated in macro photography) and camera shake caused by roll. It assures a compensation effect of approximately 5.5 shutter steps(CIPA standard compliant, HD PENTAX-DA 16-85mm F3.5-5.6ED DC WR、f = 85mm) --- the highest level in PENTAX history --- to expand the limits of handheld photography. This mechanism also provides a new Panning mode to capture sharp, clear images of slow-moving subjects.

    Pixel-Shift Resolution System

    This innovative system captures four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesizes them into a single composite image. Compared to the conventional Bayer system, in which each pixel has only a single color-data unit, this system obtains all color data in each pixel and delivers super-high-resolution images with more truthful colors and much finer details than those produced by the conventional system. To make this system more useful with a wider range of scenes and subjects, the camera provides ON/OFF switching of the Motion Correction function, which automatically detects only moving elements of the image during continuous shooting and minimizes negative effects during the synthesizing process.

    AA-filter simulator to minimize moiré and false color

    The PENTAX K-3 Mark III features an AA (anti-aliasing)-filter simulator, which effectively reduces moiré patterns to the same level as an optical AA filter, by applying microscopic vibrations to the image sensor at the sub-pixel-level during exposure. Unlike a conventional optical AA filer, this innovative, PENTAX-original simulator provides ON/FF switching and level selection to assure the optimal filter effect for a given subject or photographic condition.

    High-definition LCD monitor with intuitive touch-screen control

    The PENTAX K-3 Mark III features a high-definition, 3.2-inch LCD monitor with approximately 1,620,000 pixels. Incorporating touch-screen control for the first time in the PENTAX K series, this monitor provides intuitive operation of monitor functions, including menu selection and image zooming during playback. Its air-gapless construction, in which a special resin material is injected into the gap between LCD layers and a protective tempered-glass cover, effectively reduces reflections and the dispersion of light to improve visibility during outdoor shooting. The viewfinder eyepiece is designed to protrude away from the LCD monitor screen, so the user's nose does not contact the camera body. Positioned at the bottom of the eyepiece is an eye sensor, which turns the monitor off the moment the photographer looks into the viewfinder, preventing monitor illumination from affecting visibility during shooting.

    SAFOX 13 autofocus system with 101 focus sensors

    The PENTAX K-3 Mark III features a newly developed SAFOX 13 phase-matching AF sensor module for dependable, high-precision autofocus operations. It has 101 focus sensors, 25 of which are cross-type sensors positioned in the middle, to assure pinpoint focus on the subject at minimum brightness levels as low as -4 EV.*** Also, by featuring a new, high-capacity RGBIr image sensor with approximately 307,000 pixels and a newly developed image-tracking algorithm, the camera also assures accurate tracking of subjects moving at varying speed or in irregular motion. A newly installed AF point selector lever allows the user to select the desired focus point more intuitively (up to 41 points).