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iPhone 12 - new records in irreparability and top margins on the whole market
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  • 30 Replies sorted by
  • The new 108 Mp Samsung's are 12Mp in main mode but I think the Xiaomi's are 27Mp. Interesting how the two companies utilise the 108Mp sensor differently

  • @Bernie

    Good resolution mode is 12mp, all else is various weird ways to make it bigger marketing number.

    Overall most progress in 58-108Mp sensors is handling of high contrast scenes, but only if software will match this. Video HDR on Android still mostly sucks compared to Apple devices.

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  • New renders (basic version)

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  • Prices leak

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    iPhone 12

    • 128Gb NAND — $700
    • 256Gb NAND — $800 ($100 premium for 128GB, cost of extra 128Gb NAND for Apple is below $10)

    iPhone 12 Max

    • 128Gb NAND — $800
    • 256Gb NAND — $900 ($100 premium for 128GB, cost of extra 128Gb NAND for Apple is below $10)

    iPhone 12 Pro

    • 128Gb NAND — $1000
    • 256Gb NAND — $1100 ($100 premium for 128GB, cost of extra 128Gb NAND for Apple is below $10)
    • 512Gb NAND — $1300 ($200 premium for 256GB, cost of extra 256Gb NAND for Apple is below $20)

    iPhone 12 Pro Max

    • 128Gb NAND — $1100
    • 256Gb NAND — $1200 ($200 premium for 256GB, cost of extra 256Gb NAND for Apple is below $20)
    • 512Gb NAND — $1400 ($200 premium for 256GB, cost of extra 256Gb NAND for Apple is below $20)

    Considering recent changes on DRAM and NAND prices, as well as drop of camera module prices due to smartphones sales fall - new iPhone lineup sets absolute margins record for Apple (some of models cost 1/4 of the asking price to produce, some 1/3).

    Apple even requested suppliers to provide cheaper battery option for all but Pro Max, so smartphones will switch to suppliers who are usually used in the mid range Chinese and Samsung smartphones, such approach will allow to milk another $15-35 depending on model.

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  • First fully disposable high top tech phone

  • Price leaks

    All good configurations of iPhone 12 Pro will cross the $1000 barrier.

    iPhone 12 Pro Max will start from $1199 and up to $1599.

    Management promised to biggest shareholders to rise profits at least by 35% per each device.

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  • New price leak (no way official)

    • iPhone 12 mini
      • 64Gb - $649
      • 128Gb - $699
      • 256Gb - $799
    • iPhone 12
      • 64Gb - $749
      • 128Gb - $799
      • 256Gb - $899
    • iPhone 12 Pro:
      • 128Gb - $999
      • 256Gb - $1099
      • 512Gb - $1299
    • iPhone 12 Pro Max:
      • 128Gb - $1099
      • 256Gb - $1199
      • 512Gb - $1399
    • The iPhone 12 mini will reportedly have a 5.4-inch display and a starting price of $699. It’s said to be available in black, white, red, blue, and green, and storage options will range from 64GB to 256GB. Kang claims it’ll come with dual cameras — a wide-angle and an ultrawide — and will be available to preorder on November 6th or 7th, with a release date of November 13th or 14th.
    • Next, the 6.1-inch iPhone 12 could have a starting price of $799. It’ll apparently be available in black, white, red, blue, and green, with storage options ranging from 64GB to 256GB. It reportedly comes with the same dual cameras as the 12 mini, and will be available to preorder on October 16th or 17th, with a release date on October 23rd or 24th.
    • 6.1-inch iPhone 12 Pro will have $999 starting price. It’ll reportedly come in gold, silver, graphite, and blue, and storage will range from 128GB to 512GB. Alongside its wide-angle and ultrawide cameras, Kang says the Pro will have a telephoto camera with 4x optical zoom and a LIDAR sensor for augmented reality. They claim preorders will start on October 16th or 17th, with a release date on October 23rd or 24th.
    • The 6.7-inch iPhone 12 Pro Max will have a starting price of $1,099. Kang says it’ll ship in gold, silver, graphite, and blue, with storage ranging from 128GB to 512GB. Like the 12 Pro it has three cameras and a LIDAR sensor, but its telephoto lens will reportedly offer 5x optical zoom. Preorders are said to start on November 13th or 14th, with a release date on November 20th or 21st.
  • EU prices

    • iPhone 12 mini (64GB) - 810 EUR
    • iPhone 12 (64GB) - 860 EUR
    • iPhone 12 Pro (128GB) - 1160 EUR
    • iPhone 12 Pro Max (128GB) - 1260 EUR
  • Remember, some things are temporary and some permanent

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