Digital multimedia software solution developer CyberLink has been shifting from OEM shipments and B2C retail sale to a subscription business model with product lines extended from multimedia solutions to AI-based facial recognition and AI+AR-based beauty technology, according to company chairman and CEO Jau Huang.

Subscription-based sales have so far taken up 75% of total revenues from PC-based editing software products, smartphone-based editing apps as well as remote meeting and instant messenger products, showing achievement in shifting its business model, Huang said at an October 27 investor conference.

The proportion of consolidated revenues for OEM shipments to PC vendors and burning/backup software products for bundled sale with ODDs (optical disc drives) has kept falling to 40.11% in the third quarter of 2021, Huang added.