One thing I didn't realize when breaking into Hollywood was that I had to brand myself. Sure, you have to write good scripts or direct good movies and be a generally good person. But we all know at the end of the day that those things don't matter enough. Today, we're going to go over the importance of branding. We'll learn why Hollywood wants you to signify what you're good at, how people get picked for jobs, and the importance of figuring out who you are, to market yourself. Let's get started. Behind the scenes of 'Under the Banner of Heaven' Credit: Michelle Faye/FX What's Your Filmmaking Brand? And How Can You Lean Into It I'm learning this lesson in real time. I wrote a post about whether or not Hollywood knows what to do with you, and I consider this a companion piece. In another article, I wrote about how that journey has not panned out exactly the way I wanted. So this year, I've been determined to end this year with a brand. People need to associate your name with what you do if you want to have a long career. It doesn't only matter in your line of work, but in the genre and kinds of work that you do in that genre. Think about your favorite writers and directors. Ari Aster makes inventive horror movies. M. Night Shyamalan makes twisty thrillers. Sarah Polley makes emotional dramas. M. Night Shyamalan on 'Unbreakable' Credit: Buena Vista Pictures...
Published By: NoFilmSchool - Sunday, 20 October