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James Cameron Wants to Cut Blockbuster Budgets in Half

No one knows blockbusters like James Cameron. It feels like every movie he touches crosses the two-billion-dollar mark. But with those box office results comes a huge upfront bet. Recently, Cameron appeared on the “Boz to the Future” podcast. While talking about his career, he asserted that the entire a future of blockbuster movies relies on them being able to “cut the cost of [VFX] in half.”In order to do that, and to make sure they don't lose jobs, Cameron is looking at AI. Now, it helps that he's on the board of Stability AI, which does text-to-image stuff right now. Now, Cameron is using his board position to help answer these looming Hollywood questions. He said of being on the board, “In the old days, I would have founded a company to figure it out. I’ve learned maybe that’s not the best way to do it. So I thought, all right, I’ll join the board of a good, competitive company that’s got a good track record.”Cameron continued, “My goal was not necessarily make a shit pile of money. The goal was to understand the space, to understand what’s on the minds of the developers. What are they targeting? What’s their development cycle? How much resources you have to throw at it to create a new model that does a purpose-built thing, and my goal was to try to integrate it into a VFX workflow.” - YouTube www.youtube.com “And it’s not just hypothetical,” he continued. “If we want to continue...

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Published By: NoFilmSchool - Thursday, 10 April

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