Google, the well-renowned tech behemoth, is working on an AI image detection tool that will sort authentic images from manipulated or AI-generated imagery. Google will soon add an AI filtration to their search engine. This will give users a better understanding of their search result’s authenticity and should help us avoid misinformation, disinformation, and fakes. As the “battle” against AI-based disinformation is a cross-platform campaign, Google has recently joined the C2PA steering committee and will cooperate with fellow members there. Google participates in the C2PA, the Coalition for Content Provenance and Authenticity. The C2PA is among the leading initiatives trying to address authenticity issues revolving around and stemming from AI-generated imagery. The C2PA consists of various stakeholders: tech giants like Microsoft, Adobe, OpenAI, Google, and others; Camera manufacturers like Leica, Sony, Nikon, and Canon already implementing authentication technologies; as well as news corporations, etc. Being the world’s most prominent search engine and a source of much of the world’s information, Google’s participation holds significant potential. How is this going to work? Google will tackle authenticity issues on various fronts. First, their SynthID AI detection tool will create a C2PA-compliant digital watermark on generated content, be it images, video, audio, or text. The “watermark” will be digitally woven into the files in a rather manipulation-resistant method. Google will also enable their search engine to find and filter other digital watermarks, though this depends on other parties implementing it. The company is also looking into a more widespread platform integration, such as...
Published By: CineD - Yesterday