One of the highlights of attending IBC in person is the opportunity for filmmakers and industry professionals to engage in discussions about the latest trends and the future of filmmaking gear. These exchanges provide valuable insights into the direction of product development, especially when speaking directly with key players in the industry. Johnnie had the chance to talk with Stosh Durbacz of FUJIFILM/FUJINON to discuss his perspective on lenses—particularly the differences between prime and zoom lenses—and where the company sees itself heading in the future. Let’s see what they had to say! Prime vs. Zoom: a market perspective During the conversation, Johnnie asked Stosh about the current state of the market and how FUJINON’s zoom lenses fit in. FUJINON has built a reputation for producing a wide range of high-quality zoom lenses, focusing on delivering optical consistency across their entire product line. Naturally, the question arose: why does FUJINON focus so heavily on zoom lenses and not produce primes? FUJINON Broadcast 4K portable lenses. Source: FUJINON Stosh explained that FUJINON considered the prime lens market but ultimately sees greater potential for innovation within the zoom lens space. The company believes it can offer something unique in terms of consistency and quality that sets their zoom lenses apart. “We’ve asked ourselves what’s missing in the prime market that we could provide,” Stosh said. “With zooms, we saw an opportunity to innovate, as we did with the Duvo lens. In the prime market, it’s harder to find that unique space.” The challenge...
Published By: CineD - Yesterday