FUJIFILM is continuing to diversify their offerings with the new FUJIFILM GFX ETERNA, a camera aimed at filmmakers and the latest addition to the GFX lineup. In our recent conversation with FUJIFILM Product Planner Makoto-san, he shared insights on how this new model is designed to appeal to a wider filmmaking audience, focusing on documentary-style shooting and other non-traditional cinematic styles. While based on the GFX100 II, the GFX ETERNA includes modifications for filmmakers looking for flexibility across a range of video styles. Makoto-san explained that FUJIFILM chose to call this a “filmmaking camera” instead of a “cinema camera” to emphasize that it’s intended for a broad range of users beyond the cinema market. The goal, he said, was to create a versatile tool for anyone from documentarians to independent filmmakers who prioritize image quality without necessarily needing the full feature set of a traditional cinema camera. FUJIFILM GFX ETERNA. Credit: CineD Inside the FUJIFILM GFX ETERNA: familiar components, tailored for film The GFX ETERNA is built around the same sensor and processor as the GFX100 II but with optimizations specifically for filmmaking. These include the new F-Log C gamma curve and more. Makoto-san clarified that while the core technology is similar to the GFX100 II, these updates support a better workflow for video capture, like having an internal ND filter, for example. FUJIFILM’s team also focused on optimizing rolling shutter performance, though Makoto-san noted that at that point, it remained similar to that of the GFX100 II due to the...
Published By: CineD - Wednesday, 13 November