Kicking off their annual Adobe MAX conference in Miami, Florida this year, Adobe has officially revealed that generative AI video is coming to Premiere Pro. For those who have followed Adobe Firefly’s evolution of tools like Generative Fill in Photoshop, this really shouldn’t come as a huge surprise. However, to see it in person is still quite impressive—much in the way the very first generative AI images of Generative Fill were for image editors. Adobe made the announcement at the opening keynote of this year’s MAX conference and plans to add this new Firefly generative AI model to Premiere Pro workflows (more on those later). But, for now, here’s what you need to know about this AI video model.Adobe Firefly Generative Video AIAdded as an addition to its Image, Vector, and Design models, the new Firefly video model is set to be released in public beta and is set to be the first publicly available video model designed to be commercially safe for video editors and videographers to use for all of their content creation needs. “The usage of Firefly within our creative applications has seen massive adoption, and it’s been inspiring to see how the creative community has used it to push the boundaries of what’s possible. We’re thrilled to bring creative professionals even more tools for ideation and creation, all designed to be commercially safe.” — Ely Greenfield, chief technology officer, digital media at Adobe. The Firefly Video Model (beta) is set to extend Adobe’s family of generative...
Published By: NoFilmSchool - Monday, 14 October