As we know, NAB is not only a great place for the industry to meet up, but also a perfect time for companies to introduce something special. Adobe is no exception. After announcing new features for Premiere Pro like text-based editing or automated color tone-mapping, they also revealed their future plans for implementing Adobe Firefly for video, hugely expanding their family of creative generative AI models. What to expect and why does it sound exciting yet unnerving? Read all we know about it below. First things first. Adobe Firefly is an AI-driven set of tools, based on Adobe Sensei – the company’s artificial intelligence and machine learning framework. Firefly was introduced to the world last month and is now in an active beta-testing phase. At the moment, it mainly allows creating images from text prompts (the offer for such generative AI tools is already massive – as an example, we wrote about Midjourney and Stable Diffusion here). In addition to this, Firefly offers the possibility of generating text effects – an interesting toy for designers and illustrators. At the NAB 2023, the company disclosed that moving forward, they’re going to bring generative AI into Adobe’s video, audio, animation, and motion graphics design apps. Some features in the making that have already been presented are generating music for clips via a simple text description, or changing the color scheme of your video in one click. Intriguing? You bet! Image credit: Adobe Adobe Firefly for video: what to expect The range of...
Published By: CineD - Monday, 24 April, 2023