"People mistakenly call it a color space," Griffis said. "It's actually a two-dimensional plane and what you really need to know if you're a creative is this is your palette of colors but what the horseshoe chart doesn't tell you is how bright each color can get. White will always be the brightest because it's the sum of all three primary colors."

"So we've got this interesting problem that we've lived with for the better part of 60 years where the colors in film go out farther but you can't get as bright and in television there are less colors but you can get brighter," Griffis told Gizmodo. "And the practical consequence of that for the content creator is that the Red Bus of London that looked so great in the movie looks like Campbell's Tomato Soup on the Blu-ray unless someone does something."

http://gizmodo.com/how-dolby-vision-works-and-how-it-could-revolutionize-1594894563

So Dolby (who makes the most amazing video monitors) finally did something. And When it hits TVs and Computer monitors... all this REC 709 bullshit can finally fuck off.

I am so damn happy... you don't even know.