@Vitaliy_Kiselev Come on, man! How RainbowBrite + Tron doesn't equal cutting-edge inspiration, I don't know.

@IronFilm Um, you are wanting exactly what they are not making.

I do hope for something that pushes camera development forward and can create an alternative to Sony or Fuji for a viable mirrorless option that is multimedia capable. (I'm not including Pana as I would not attempt to use the GH series for my photography again.) It might be an empty hope but...

As improved as the Sony color science is the past two years, I'm still uninspired by it and find using their cameras sterile to use. Fuji's X-H1 is the first that fell flat for me and I returned it: better than the X-T2 switching between photo/video but still cumbersome, jerky IS, aliasing, battery life, and beginning to feel the limits of the sensor.

I've always liked the colors from Nikon. I liked the 1080p image from the D750 a lot but otherwise, their video capabilities have uninspired.

The D850 is the thumper in the realm of the DSLRs. MILCs are a place where form and features can take new (and sometimes absurd - Sigma) shapes. Do we hope? I don't know. Here's to function first over fashion.

Go fast. Look good. Be... safe.

Alea iacta est

Get my prediction - Nikon mirrorless camera will be most heavy discounted from all new cameras in December-January!

Competition of PR departments continue.

Nikon will announce their new mirrorless cameras on August 23

Do not be surprised that Canon will do something at around 21-22th.

August 23 Nikon will announce this:

• Nikon Z6: high speed, low light model (24MP)
• Nikon Z7: high-resolution model (45MP)
• Z-Nikkor 24-70mm f/4
• Z-Nikkor 50mm f/1.8
• Z-Nikkor 35mm f/1.8

A couple of months later Nikon will releases this:

• Z-Noct-Nikkor 58mm f/0.9

If Nikon was smart, they'd immediately release a numbered limited edition $5K Medium Format Camera including Kit lens to the first 20,000 buyers and fast F1.4 $1500 lenses now along with the new FF mirrorless body to try to take share back from people jumping ship... there's newly found 100 million in the bank and changes the mirrorless game in one year...

...but Canon and Sony can destroy Nikon in Mirrorless marketshare if they choose to do so, as both those companies are holding back their best Hybrid Camera technology for above $5K or until forced to do so by competition...

it will be interesting to see who shrinks this new product cycle...

Some more rumors

• Sensor will be designed and focused on still shooters needs
• Some marketing push will be on various noise reduction, HDR and frame blending used for both
• Nikon management is very glad with achieved price/cost ratio, as it will be record among Nikon cameras

Photos of Z6

Dealers talk now is that Nikon is closely watching Canon and will follow them. Dealers afraid to be stuck with stock of old DSLR lineup and lenses that Nikon now specially push.

Having very limited engineers resources they moved almost all for good ones to Z mirrorless range, including cheaper simpler cameras in lineup. DSLR lineup will have update only among top FF models with all else being small remakes that are run by small teams.

If my data is right we can see some major sellout marketing events in US and EU for old DSLR cameras and lenses, and this is that dealers are afraid of. If situation on the market will be same as in last month it can be required to do even bigger discounts to push older models.