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Adobe Photosop CC 2017, former 2015, Creative Cloud
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  • PR

    Adobe Creative Cloud Innovations Take Creativity from Blank Page to Brilliant

    New Capabilities in Flagship Products, Performance Enhancements and Updates to Adobe Stock Allow Effortless Creation

    London, UK — June 21, 2016 — Taking aim at the inefficiencies that slow down the creation process, Adobe today launched major updates to its flagship Creative Cloud tools and services. The release includes dramatic new features in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock -- including deeper integration within CC and the addition of an all-new premium collection of high quality stock content. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day.

    “We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”

    Today‘s updates mark another step forward in establishing Creative Cloud as the one-stop shop for creative people -- providing the best in desktop tools, mobile applications, training and a vibrant marketplace featuring services like Adobe Stock, as well as access to the Behance community that’s now over 7 million strong.

    Built Right into Creative Cloud - Adobe Stock Offers Best, Broadest Selection

    Research from Pfeiffer Consulting confirms that integrating Adobe Stock with CC desktop applications delivers up to 10 times the efficiency, compared to other stock services*. Adobe Stock includes over 55 million royalty-free, high-quality photos, videos, illustrations and graphics as well as the following new capabilities:

    New CC Desktop App Capabilities and Performance Enhancements

    Highly anticipated CC features, offering critical time savings and new creative opportunities for Creative Cloud subscribers include:

    • Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size.
    • Face-Aware Liquify in Photoshop, an easy way to create artistic effects with facial features using the Liquify Tool while keeping the face in proportion.
    • Match Font in Photoshop, an innovative font recognition technology that has the ability to recognise and identify licensed fonts and automatically suggest fonts available on your computer system or license through Adobe Typekit.
    • Photoshop productivity enhancements, including a 4x performance improvement when working with fonts and Content-Aware Fill features.
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