Group of major media organizations will once again work together to try and clamp down on fake news. The Trusted News Initiative (TNI) is a coalition of blue-chip publishers and Microsoft which have pledged to work together to tackle disinformation. This year, the team will try using a new verification technology, dubbed Project Origin, to try and watermark legitimate content.

Project Origin will attach a “digital watermark” to stories from TNI partners that shows them that the news has come from an official source. The idea is both to help people find trusted news, but also to filter out faked content (any content without watermark will be deemed fake by major browsers).

TNI Members include the BBC, NYT, CBC and the WSJ as well as Google, Facebook and Microsoft, with the AP and Washington Post joining this year.

Project Origin will run in the month just before the 2020 election and will touch all major smartphone apps, browsers and certificates centers.