Flexible offers, available immediately, simple to book and easy to use.

BMW sees the car as a digital platform. More than two decades ago, BMW ConnectedDrive paved the way to more individual mobility. Since then, the company has been enabling its customers to benefit from the rapid technological development at any time with the continuously added digital services. With Remote Software Upgrade, BMW has created the technical basis for keeping vehicles up to date, adding additional vehicle functions, and installing them quickly and easily over the air.

BMW already offers its customers digital services and additional vehicle functions in the form of digital after-sales, some of which are deeply embedded in the vehicle's software. In the US, BMW Drive Recorder is offered through a pilot program. In the near future, additional functions will be added that can access the vehicle's existing hardware and software, such as certain comfort functions or driver assistance systems.

With the option of subsequently booking additional vehicle functions via the ConnectedDrive Store, BMW is strengthening selection and personalization for customers, offering them maximum flexibility. BMW provides the hardware and software in the vehicle at the time of manufacture for the implementation so that it can be adapted later on as required and in accordance with customer preferences. If, for example, vehicle functions were not yet requested at the time of purchase, they can be added later. A second owner thus can configure the used vehicle according to their own wishes.

BMW is also exploring avenues to expand in-car communication in the future. BMW will be able to offer its customers tailor-made services directly in the vehicle depending on the situation – if the driver so desires.

The introduction of the BMW iNext will further expand the opportunities for personalization.

No, for now it'll be secondary stuff and some addition features. But it is widening at staggering pace.

My sources tell me that Panasonic had multiple meetings (fully private, so they'll always tell you it is false, but managers still need some people around with access to info who do not like it all!) discussing on how to sell you each and every function again and again, yes even each shutter press will have the cost, I am not talking about codecs and such. Coronavirus sales fall stopped many Japanese companies from few first tries.