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Nikon Coolpix W300
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  • PR

    Today, Nikon Inc. introduced the new COOLPIX W300, a rugged compact camera designed to capture and share high-quality images and 4K UHD video of any adventure with ease. The waterproof, shockproof, freezeproof and dustproof W300 is well-equipped with intuitive features to chronicle an action-packed excursion, whether a user is hiking, camping, skiing or relaxing on the beach. The W300 makes it easier to shoot in the moment with an improved grip and handling, a large 3-inch LCD display and a 5x optical zoom NIKKOR lens with an exceptionally wide field of view. Furthermore, the W300 allows users to seamlessly share their latest adventures with built-in Wi-Fi3 and Bluetooth2 via the Nikon SnapBridge app1.

    “For those experiencing a once in a lifetime vacation or adventure, the COOLPIX W300 is an exciting rugged and lightweight camera option, offering an advanced feature-set that delivers stunning image quality, improved handling and advanced performance to easily capture fast-action moments and 4K UHD video,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc.

    Handle Rugged Situations: The Durable Nikon COOLPIX W300

    Featuring a 16-megapixel CMOS back-side illuminated (BSI) sensor, the COOLPIX W300 captures life’s adventures in stunning quality, even in low-light. Built to withstand even the toughest outdoor elements, the robust COOLPIX W300 offers a waterproof (100ft. / 30m), freezeproof (14F / -10C), dustproof and enhanced shockproof (7.9ft. / 2.4m) camera body that any outdoor enthusiast could appreciate. Whether exploring underwater or venturing out in a snowstorm with gloved hands, the adventurous photographer will feel confident capturing moments with ease due to the camera’s increased grip area and ergonomically improved shutter button placement.

    The W300 is the ideal companion for exploring remote areas, as users can pinpoint precise locations using the built-in GPS to recall exactly where that stunning image of a hidden natural wonder was captured. Additional outdoor-friendly features include the ability to go off the beaten path with Points of Interest (POI) and mapping functions, as well as an altimeter and depth gauge. The camera also has a dedicated button to activate an LED light for illumination, and a new Active Guide function to easily display location and altitude data at a glance.

    Additionally, with built-in Wi-Fi and Bluetooth connectivity, images can transfer automatically to a photographer’s smart device so that family and friends can instantly view vacation highlights. When connected, users can also operate the camera remotely with a smart device to capture new perspectives and explore their creative potential.

    Capturing Incredibly Stunning Images and 4K UHD Video

    The COOLPIX W300 allows the user to get close to the action with a 5x optical zoom wide-angle lens (f/2.8-4.9) and 10x dynamic fine zoom for detailed images from far-away distances, even in challenging light. The camera’s hybrid VR technology provides up to three stops of compensation to capture sharp images and smooth 4K UHD (3840×2160/30p) videos, great for when snorkeling or rock climbing. Additional video features include a variety of creative functions, such as time-lapse and superlapse recording to offer a unique perspective of once-in a lifetime adventures.

    Price and Availability

    The COOLPIX W300 will be available in Summer 2017 in orange, yellow and black for a suggested retail price (SRP) of $389.95. For more information about these and other COOLPIX cameras, please visit

  • More PR

    A tough body that boasts waterproofing to depths of 30 m and the ability to withstand the shock of falls from up to 2.4m

    The W300 is waterproof to depths of 30 m, allowing those with a recreational diver's license equivalent to the PADI's Advanced Open Water Diver license, recognized the world over, to shoot photos and movies while diving to approved depths without using a separate underwater housing. The shockproof characteristics so popular with its predecessor, the COOLPIX AW130, have been improved to withstand falls from up to 2.4 m. What's more, the camera's tough body is designed not only to withstand temperatures as low as -10°C, but also to resist dust and sand providing fun, worry-free use on both a daily basis and for extreme outdoor activities.

    Superior rendering capabilities in even the harshest conditions

    The W300 is equipped with a 5x optical zoom NIKKOR lens that covers the wide-angle 24 mm to telephoto 120 mm and offers a maximum aperture of f/2.8. It is equipped with Dynamic Fine Zoom, which supports zooming up to approximately 10x. An effective pixel count of approximately 16.0 million, a backside illumination CMOS sensor and high-performance vibration reduction (VR) function enable beautiful capture of the intended subject with effective reduction of blur caused by camera shake or subject movement, even under water and while engaged in outdoor activities.

    Even more beautiful movies with support for 4K UHD recording

    Support for 4K UHD (3840 x 2160)/30p movie recording allows users to enjoy shooting movies with outstanding image quality. Further, exposure can be locked (AE lock) with underwater recording, achieving imaging expression with exposure as intended, even in circumstances in which the brightness of light passing through the surface of water changes. The W300 is also equipped with functions for recording not only time-lapse movies, but also Superlapse movies. Superlapse movies are recorded and saved in fast motion, enabling recording of unique movies with which changes in the subject that happen over time are compressed into minutes or even seconds.

    A stylish design that is even easier to use with outdoor activities

    As well as an elegant and stylish design that looks great for use around town, improvements to features such as the grip and shutter-release button make the W300 easier to operate, even when wearing gloves. It is also equipped with a new LED light button that can be used to turn on the LED light, convenient when preparing to take pictures or record movies, in dark surroundings.

    The new Active Guide displays information useful for outdoor life

    The camera is equipped with the new Active Guide feature that helps to enrich the user's outdoor life. By simply pressing the tool button on the side of the camera, information such as location data and altitude (water depth*) can be displayed. Altitude or water depth logs can also be displayed as graphs. What's more, verified location data can also be added to photos and movies after they are recorded.

    When Underwater scene mode is selected, and when the camera automatically recognizes that it is under water in Auto mode.

    Additional features

    • Support for SnapBridge, which enables simple upload of images to SNSs and the like
    • Pre-focus and Target Finding AF that support smooth and comfortable shooting
    • A variety of scene modes with which the camera automatically applies the appropriate settings
    • Creative mode that makes the ideal imaging expression simple
    • Available in a rich variety of colors that add to the outdoor experience
  • Review


    Camera records 4K UHD (3840x2160) video at 30/25fps, and FullHD video at 60,50,30,25fps. Optical zoom is available and the camera has stereo microphones. When recording 4K video, the camera uses optical image stabilization to help keep video steady. You can also record high-speed video at 640x480 resolution at 100fps,

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  • New firmware v1.1

    • Improved accuracy of position information when using in specific areas
    • Fixed the following phenomenon.
      • It may freeze when turning on the power in water.
      • In the position information display of the active guide screen, "seconds" display is decimal number. If you shoot a movie with a mouse, operation other than the power button may not be available.