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What the Camera Market’s Hot Run Could Mean for the Future of Video

While you might think that the film, video, and photography industries might be in complete panic mode due to the rise of AI technology, recent reports from the Japan-based Camera & Imaging Products Association (CIPA) indicate that worldwide digital camera sales are at the highest they’ve been in the past three years.This seems to indicate that things might not be as doom and gloom as our Facebook comment sections would have you believe (that being said, who actually knows where things will go from here). Regardless of our personal thoughts though, we have some hard data to share that might give a few indications about the state of the photo and video industry.Worldwide Camera Sales Are UpThe big headline here is simply that CIPA has shared results that show that the period from January through May was at some of the highest levels seen in the past three years. And, as shared by other sources like DPReview, these numbers also indicate that the total interchangeable lens camera shipments over this period have increased by 10 percent compared to last year, and almost 12 percent compared to two years ago.So, it certainly seems like more people are buying digital cameras than before. Which obviously could be interpreted as a sign that the overall industry is growing. However, it is still to be seen if these camera sales are more hobbyist or photographers only, or indicative of the state of the film and video industry which we focus on.The State of the...

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Published By: NoFilmSchool - Wednesday, 3 July

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